01 — Logo

02 — Colour

03 — Typography

04 — Graphic Language

05 — Iconography

06 — Motion

07 — Applications

01 — Logo

V.1

Untitled

<aside> <img src="/icons/upward_gray.svg" alt="/icons/upward_gray.svg" width="40px" /> Logo

The Prosper logo is a clean, confident mark made up friendly geometric forms. It has two core elements: the abstract ‘P’ Symbol and the Prosper wordmark.

Together they create the Prosper logo.

</aside>

Untitled

<aside> <img src="/icons/set-square_gray.svg" alt="/icons/set-square_gray.svg" width="40px" />  Symbol construction

Our symbol embodies our brand essence — a nod to market making but also light.

It’s constructed using 9 circles coming together in an abstract ‘P’ formation.

The circles represent growth, but they are also a nod to clusters, pools and communities

</aside>

Untitled

<aside> <img src="/icons/color-palette_gray.svg" alt="/icons/color-palette_gray.svg" width="40px" /> Colour

These is how are logo can with our brand colours.

Please only use the logos as seen here.

</aside>

↓ Download Logos

02 — Colour

Brand Colors

<aside> <img src="/icons/color-palette_gray.svg" alt="/icons/color-palette_gray.svg" width="40px" /> Brand Colours

Our core palette is all our neutral colours - white, greys and black, combined with our iconic Money Green and Gold Orange.

These are paired with our secondary colour palette. These secondary colours are primarily used in the construction of our gradients.

</aside>

Untitled

<aside> <img src="/icons/arrows-vertical_gray.svg" alt="/icons/arrows-vertical_gray.svg" width="40px" /> Gradients

When using colour, we primarily use gradients. This guide shows you how to build them.

</aside>